11/11/11
The campaign, ‘On the Head and Strapped On!’ was run by Make Roads Safe Hellas in the Greek island of Crete with support from the FIA Foundation as part of the Global Helmet Vaccine Initiative (GHVI). The campaign featured a prize draw for riders observed wearing their helmets correctly. Prizes included high-quality helmets donated by the Italian Helmet manufacturer Nolan, and VIP tickets to the Moto GP event, sponsored by FIM.
The campaign featured a prize draw for riders observed wearing their helmets correctly. Prizes included high-quality helmets donated by the Italian Helmet manufacturer Nolan, and VIP tickets to the Moto GP event, sponsored by FIM.
The winners of an innovative competition to promote motorcycle helmets were guests of the Federation Internationale de Motorcyclisme (FIM) at the final round of the 2011 Moto GP series in Valencia, Spain. In March of this year, the campaign was inaugurated by HRH Prince Michael of Kent. He strongly endorsed its key message, explaining, “We need to persuade all motorcyclists, but especially young men and young women, often riding as passengers, that wearing a helmet is a real life saver”.
GHVI calls upon all helmet wearers to always use certified helmets according to national standards. For more information about the conference, visit: www.makeroadssafehellas.com