Cambodia Biker Club Kicks Off Passenger Helmet Campaign
07/12/2011
On December 7th, members of the Cambodia Biker Club made a formal commitment to putting helmets on themselves and their passengers every time they ride, as a convoy of riders kicked off the new "Always care. Always wear a helmet." public awareness campaign. The campaign is being implemented by Asia Injury Prevention (AIP) Foundation, in close collaboration with the National Road Safety Committee (NRSC) and the General Commissariat of National Police, Ministry of Interior (MoI).
Research shows that Cambodians understand that wearing helmets can be the difference between dying and surviving a motorcycle accident. However, adult and child passengers frequently ride without helmets when they travel short distances or close to home. To combat this problem, the public awareness campaign released today focuses on reminding Cambodians that putting a helmet on their passengers is a simple act of caring, one among the many they routinely perform for their loved ones every day. The campaign's logo, both a helmet and a heart, illustrates this simple but life-saving concept.
"Always care. Always wear a helmet." will utilize public events, television commercials, radio spots, billboards, posters and more to communicate the immense savings, in both lives and costs, that can result from putting helmets on all motorcycle riders.
